More sales from the traffic you already have
Mobile carries three quarters of ecommerce traffic and, depending on whose panel you read, converts either 37% worse than desktop or slightly better. Both findings are real. I lay out the published numbers, then add a live CrUX pull that explains part of the contradiction.
Every lever in this playbook comes with a published receipt: Baymard's abandonment numbers, the Renault and Vodafone speed studies, the 300 million dollar guest checkout story. No folklore, no 'we tested it on a client', just the evidence and the order I would pull the levers in.
Experiments
No testing tool, no agency, no budget line. Just free instruments, published research and one quarter of disciplined work. This is the exact sequence I would run on any store that has traffic and nothing else.
Notes
The formula is one line of arithmetic, orders divided by sessions. Yet GA4 and Shopify Analytics run it on the same store and print two different numbers every single day. Here is exactly where the two counters diverge.
Notes
Fifty studies over nineteen years, from Forrester in 2010 to Uptain in 2025, and an average of 70.22%. I put every documented cart abandonment rate in one sortable table so nobody ever has to cite a random blog again.
Benchmarks
Ask three benchmark providers what an average ecommerce conversion rate is and you get 1.4%, 2.03% and 2.74%. All three are right. I put every published number in one sortable table and explain why they disagree.
Benchmarks
GA4 already tracks a nine event path from product list to purchase. The sanity trick is ignoring most of it: one funnel exploration, five steps, closed mode, compared by device. Here is my exact setup.
Notes