More sales from the traffic you already have
Shorter entries from the diary: habits, checklists and opinions formed after many audits.
No testing tool, no agency, no budget line. Just free instruments, published research and one quarter of disciplined work. This is the exact sequence I would run on any store that has traffic and nothing else.
The formula is one line of arithmetic, orders divided by sessions. Yet GA4 and Shopify Analytics run it on the same store and print two different numbers every single day. Here is exactly where the two counters diverge.
GA4 already tracks a nine event path from product list to purchase. The sanity trick is ignoring most of it: one funnel exploration, five steps, closed mode, compared by device. Here is my exact setup.
Mobile brings three quarters of ecommerce traffic and converts at barely more than half the desktop rate. That scissor gap is where most stores leak money, so it is where every one of my audits now starts.