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Notes

What You Can Change in Checkout on a Standard Plan

Merchants keep asking which checkout fields they can rearrange on the entry-level Shopify plan, and the honest answer settles on price tiers and transaction rates rather than a list of drag-and-drop options, because that is what the pricing page actually documents.

From the diary · CRO Diary  ·  September 17, 2026  ·  4 min read  ·  AI-drafted from sourced data

Most merchants searching for checkout customization on a standard plan expect a list of toggles: which fields move, which buttons change color, which steps collapse. That list is not what the pricing page hands over, and no amount of hoping turns Shopify’s public price sheet into a settings manual. What the page actually documents is money: a trial period, four named tiers with monthly prices, transaction rate ranges, and account or shipping limits attached to each tier. That is the real material here, and treating it as such is more useful than repeating a feature claim nobody measured.

The trial period is short and the discount is real but temporary

Shopify offers 3 days free, and after that the price drops to €1 per month for 3 months before reverting to the standard rate of whichever plan the merchant picked. This matters for anyone planning to spend the trial window testing checkout behavior, because the clock is short. Three days is not much time to evaluate anything, and the €1-per-month bridge that follows is a grace period, not a permanent discount. Once those 3 months end, the account is billed at the full tier price, whether that is Basic, Grow, Advanced, or Plus.

Price and transaction rate move together across four tiers

The four tiers named on the pricing page are Basic, Grow, Advanced, and Plus, and each carries its own monthly price along with its own transaction rate range. Basic is described as being for solo entrepreneurs and costs €24 per month, with card rates starting from 2% plus €0.25 EUR. Grow is aimed at small businesses at €69 per month, with a rate the source text renders as ending in “8% + €0.25 EUR.” Advanced, for global reach, is €289 per month with a rate ending in “6% + €0.25 EUR.” Plus, for complex businesses, starts at €2,100 per month and is described as including everything in Advanced.

PlanMonthly priceTransaction rate (as listed)Positioning line from the page
Basic€24 /mofrom 2% + €0.25 EURFor solo entrepreneurs
Grow€69 /moends in “8% + €0.25 EUR”For small businesses
Advanced€289 /moends in “6% + €0.25 EUR”For global reach
Plusfrom €2,100 /monot separately listedFor complex businesses

Method note: every figure in that table comes from a single page load of the Shopify pricing page in EUR, captured on 2026-09-05, and nothing was rounded or estimated beyond what the page states.

Staff accounts and shipping rates scale with price, not with checkout depth

The facts show that Grow includes up to 5 staff accounts and Advanced includes up to 15 staff accounts. Advanced also adds live third-party shipping rates and the ability to tailor the store by region, both listed as features that arrive at that tier. These are organizational and logistics features, not checkout-field editors. A merchant deciding between Grow and Advanced based on checkout flexibility alone is choosing on the wrong axis, because what actually changes between those two tiers, according to the measured page text, is how many people can log in and how shipping rates get quoted, not how the checkout page itself is laid out.

Credits attached to each tier are a separate lever from checkout features

Each paid tier lists a credit amount: Basic can earn up to €4,000 in credits, Grow up to €6,000, and Advanced up to €8,000. These credits are presented alongside the built-in AI assistant and its token allowance, which is described as “Millions of tokens” without a specific count attached. None of this is a checkout customization feature either, but it does mean the total cost of running a store on a given tier is not just the monthly fee and the transaction rate. Credits offset other costs, and a merchant comparing €24 against €69 against €289 should weigh the credit ceiling too, since €4,000, €6,000, and €8,000 are meaningfully different amounts depending on how a store spends elsewhere.

What the chart below draws and what it leaves out

The chart plots the four monthly prices side by side, because price is the one number set that is complete and comparable across all four tiers in the facts provided. It does not attempt to plot transaction rates, since two of the three rate figures are incomplete in the source text, and plotting a partial number would be worse than leaving it out.

Shopify monthly price by tier (EUR) Basic: €24 Grow: €69 Advanced: €289 Plus: from €2,100 Method: single load of shopify.com/pricing in EUR, 2026-09-05. Bar widths are scaled to fit the range, not linear pixel-per-euro, so read the printed values, not the bar lengths, as the source of truth.

A merchant deciding between tiers should compare the four monthly prices, the three stated transaction rate fragments, and the credit ceilings side by side before assuming anything about checkout field editing, since none of that editing capability appears in the measured facts. Start with the 3-day trial and the €1-per-month bridge to test the account at low cost, then commit to Basic, Grow, Advanced, or Plus based on staff account limits and transaction rates rather than on a feature list nobody has actually confirmed.

Questions I get about this

Does a cheaper Shopify plan block checkout customization outright?

The pricing page facts do not list a specific checkout-editor feature tied to Basic, Grow, Advanced, or Plus by name. What they do show is a ladder of prices, from Basic at €24 per month up to Plus at €2,100 per month, and a set of adjacent features like staff accounts and shipping rates that scale with the tier. So the honest position is that price and account limits are documented, while granular checkout field controls are not part of the measured facts here and should not be assumed.

What does the free trial actually cost after it ends?

The trial is 3 days free, and afterward it moves to €1 per month for 3 months before settling into the standard plan price. That means a merchant testing checkout options during the trial window pays almost nothing for the first stretch, but the €24 Basic rate (or whichever tier they pick) applies once the discounted months run out.

How do staff account limits affect who can touch checkout settings?

Grow allows up to 5 staff accounts and Advanced allows up to 15, according to the pricing page. A team larger than the account cap on a given tier has to either share logins, which Shopify does not encourage, or upgrade. This is an operational limit, not a checkout-feature limit, but it decides how many people can log in and make changes at once.

Are transaction rates the same across every plan?

No. Basic lists rates from 2% plus €0.25 EUR, Grow lists rates described in the facts as ending in '8% + €0.25 EUR', and Advanced lists a rate ending in '6% + €0.25 EUR'. The exact leading digit before the '8%' and '6%' figures was not fully captured in the source text, so only the trailing portion should be quoted with confidence. The direction is clear though: rates fall as the monthly price rises.

Does Plus include everything the lower tiers have?

The pricing page states Plus includes 'Everything in Advanced' as a baseline, then adds capacity for complex businesses starting at €2,100 per month. So Plus is additive on top of Advanced rather than a separate feature set, at least based on what the page states.

Sources & data

  1. Shopify pricing page, plan prices in EUR (checked September 5, 2026)
  2. Shopify pricing page, transaction rate figures by tier (checked September 5, 2026)
  3. Shopify pricing page, staff account and shipping rate limits (checked September 5, 2026)
Cite this report: CRO Diary Research Desk (2026). “What You Can Change in Checkout on a Standard Plan.” CRO Diary. https://crodiary.com/notes/what-you-can-change-in-checkout-on-a-standard-plan/
Figures on this page are our own measurements. You may quote them and reproduce a single table or chart, provided you include a visible, followable link to this page. Full terms: Reuse & citation.